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Corporate Citizenship Briefing issue 87: Consumer responsibility
The time is ripe for integrating consumer concerns into CSR programmes, says the National Consumer Council's Ed Mayo. This issue is packed with insights and analysis to help your company get consumers in on the act.
The NCC is forging ahead with a four-pronged programme to embed consumer concerns into the CSR agenda, including the publication of a report with the government on mainstreaming responsible initiatives with consumers. Briefing looks at how the food industry is tackling issues around obesity; the role of customers in cutting carbon emissions and the importance of including CSR in your company's consumer communication strategy. Plus a profile of The Body Shop, as customers wonder whether its values can withstand its acquisition by L'Oréal.
£ 50.00