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You Buy, U Give
Unilever and J. Sainsbury launch You Buy, U Give, a campaign to raise money for charity Sport Relief, marking a push by the Anglo-Dutch food group to improve the recognition of its corporate brand.
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Contributions round-up:
issue 87
The DEC publishes a guide to help companies better contribute to disaster relief efforts and a new Index of Global Philanthropy finds that corporations account for less than a tenth of private giving in the US. Plus a round-up of recent charitable contributions.
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Education round-up: issue
87
As the government launches a scheme to encourage private donors to fund higher education, a new report cautions that the returns city academies yield compare less favourably than other options for investing in education. And BITC's Business Action on Education updates its mission.
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Local action
Companies can leverage the contribution they make to deprived communities through core business activities, by linking into government policy objectives both local and national.
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Partnerships - taking the
initiative
Briefing looks at the latest on cross-sector partnerships - and offers some advice on how to make your own really work well.
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Building better
partnerships
Briefing speaks to three companies and their charity partners and finds out how organisations are shifting from philanthropic models of engagement to the leveraging of complementary strengths to achieve mutual objectives.
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CSR in India
David Grayson explores some of the challenges facing both domestic and multinational businesses in one of the world’s fastest growing economies. Businesses are quickly discovering responsibility is about devoting resources and not just about giving cash.
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Partnerships count?
Making partnerships work is a tough call. But as James Laing of africapractice argues, authenticity is the key to success.
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Drop in the ocean
The NCVO's latest almanac shows that corporate donations contribute just 1% of the charity sector's income, as compared with the quarter the public thinks business provides. But, Briefing comments, even raising that figure to 5% would require company giving to increase fivefold.
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HIV/AIDS news round-up
issue 86
A World Economic Forum calls for companies to cover non-discrimination in their HIV policies. Gap and AmEx rally behind a cause-related marketing campaign to fund anti-HIV action in Africa, and drugs companies bring affordable anti-retrovirals a step closer for the poorest.
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Education round-up issue
86
Microsoft explores opportunities for involvement in trust schools, Nissan gets primary school children thinking about Health and Safety, and companies in rural Lincolnshire are called on to support a project that encourages children to think about careers in horticulture.
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