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Contributions round-up issue 86
Charity of the year partnerships, disaster relief, action against avian flu - and what you can do with a little help from your customers.
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Comparing contributions
The PerCent Club says in-kind giving is up, while The Guardian says total giving is down. What's the real story?
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Reporting CCI
Effective reporting of corporate community investment should be a key component of any company's CSR programme. Jon Lloyd guides us through some of the complexities of CCI reporting and highlights some of today's best reporters.
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Campaigners unite against
poverty
In a special feature, former Briefing managing editor Oliver Balch reports from Porto Allegre, Brazil, where he discovers activists are targeting their campaigns against the private sector's rising collective influence.
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Contributions from the
ICT sector
A few businesses in the communication technology sector have emerged and are making moves towards being good corporate citizens through investing in social enterprises and encouraging employee volunteering.
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Filling the gap-News
round-up (Dec/Jan)
National skills academies are being launched to fill gaps in the labour market whilst companies in the West Midlands have opened their doors to scondary school students during National Enterprise Week.
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Back to skills
Although supporting schools is the biggest strand of community activity for many companies, it is more beneficial for companies to focus on the specific skills required by their current and potential employees.
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Volunteering news
round-up
The UK government is gearing up for another call on companies to help promote volunteering. While the business case is clear, the public sector should be investing resources too.
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Marks & Spencer: on
the move
Michael House in Baker Street has been Marks & Spencer’s head office for nearly 50 years. Recent times have not been easy for the great British brand, but it’s bouncing back. Together with new look collections and jazzy ad campaigns, Marks & Spencer is moving into ultra-modern offices in Paddington, North London. Briefing speaks to CSR director, Ed Williams, about the company’s plans for leaving one community and moving into another.
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Inclusion: HP works to
spread the net
Briefing talks to Didier Philippe about how HP is using a community-based programme to improve its service offering to the four billion people living in emerging markets, while delivering clear social benefits in the process.
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Community involvement:
packed with potential
Corporate community involvement has long been under-rated as a tool for government relations. Not only can it stave off cumbersome intervention by regulators, but it can also help to deliver on current public policy objectives as well as provide potential policy solutions for the future.
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