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Financial Times: reporting or leading business responsibility?
The FT has just become an arts sponsor in its own right, teaming up with the annual ABSA awards, having long reported sponsorship and community involvement in its columns. What is its editorial policy on corporate social responsibility and how does it get involved itself in community activity?
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Northern
Electric:<BR>region al leadership by a young company
Community involvement is meant to help build company loyalty among all stakeholders. The current turmoil in the privatised electricity industry offers a good opportunity to test this theory.
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Esso: a licence to
operate
The public loves to hate oil companies. We want the product. We worry about environmental sustainability. How does Esso's UK community programme help win its licence to operate?
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F.I. GROUP: a partnership
business
As the political debate about stakeholding hots up, this fast growing company, still new to the community affairs scene, offers a model for the inclusive, partnership-based, company of tomorrow
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Allied Dunbar: Out of
Africa
Due to the pioneering vision of its South African founders, Allied Dunbar has an impressive and a well resourced community programme; however the strong emphasis on achieving social benefits has so far outweighed the positive impact on the mainstream business.
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Coopers &
Lybrand:professionals in the community
The big players in the community involvement scene are companies, but professional firms have a vital role to play too. So how do accountants and consultants, Coopers & Lybrand, go about meeting their community obligations?
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Barclays Bank:New Future
Traditionally an active corporate citizen, Barclays has recently completed a major review, bringing its programme in line with current trends in community involvement.
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Unilever in the UK: an
awakening giant
Unilever is one of the UK's biggest businesses, with brands on every supermarket shelf; yet knowledge of its community programme is low, even though the company comfortably exceeds Per Cent Club guidelines.
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National Westminster
Bank: From philanthropy to strategic donations.
Over the last three years, NatWest has been turning one of the largest corporate donations programmes into one focused on strategic business benefit, while restructuring the company to face the competitive challenges of demanding customers.
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Procter & Gamble:
regional leadership, national brands
Procter & Gamble owns some of the strongest brands in Britain but is based in Newcastle, making it one of the small group of leading companies not centred in London. How does its community affairs programme differ?
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Tate & Lyle: Past and
present
Tate & Lyle's Neil Shaw has been chairman of Business in the Community for three years - how does his own company's community involvement measure up?
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