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Speaking out: Cause related marketing in the dock
Which? magazine went on the rampage in early December with a sudden attack on Tesco's "Computers for Schools" scheme, now approaching it's eleventh year. Tesco's marketing director, Tim Mason, speaks up for cause-related marketing
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Health is everybody's
business
"Companies must commit to the fight against HIV/AIDS, TB and malaria," reads a recent World Economic Forum report. In our first guest editorial, Robert Davies asks why businesses must see health as an integral CSR issue. In rich and poor countries affordable access to health and medicines has emerged as a high profile challenge placing unfamiliar demands on businesses
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Craig Cohon: creating a
Briefing talks to the man behind Globalegacy, a new approach to developing impoverished urban communities. Never shy of thinking big, this former senior Coca-Cola executive believes it is high time for CSR to scale up its ambitions.
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Vicky Mirfin: keeping
with tradition
One of the oldest City institutions, the Lloyd's insurance market has a long history of charitable support for the local community. Briefing asks the new community affairs manager at Lloyd's about how she plans to bring this philanthropic tradition into the twenty-first century.
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Stephen Ainger: a
business-like agenda
After twenty years at the helm of the Charities Aid Foundation, Michael Brophy has handed over the reins to former Lattice Group director, Stephen Ainger. Now four months into his job, Briefing catches up with CAF?s new chief executive and asks about his plans for the organisation.
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Regeneration: from the
cradle to the grave?
Urban renewal was where corporate community investment in the UK kicked off. While CSR has taken companies into new areas of involvement, there's no better test of business' social contribution than the state of our towns and inner cities.
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Movers & Shakers: Gib
Bulloch, Accenture Development Partnerships (ADP)
Part business consultant, part aid and development worker, Gib Bulloch has created an unusual CV for himself - and an even more unusual development model in the process.
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John May: stepping onto
the career ladder
Widening access to further education represents a key challenge if Britain is going to have a competitive, diverse workforce in the future. Briefing talks to the head of the UK Career Academy Foundation, a non-profit working to make the door to university as wide open as possible.
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BSkyB: Broadcasting
responsibility
To a company that broadcasts into the community, corporate responsibility plays a key role in business strategy. Oliver Wagg talks to Ben Stimson about how BSkyB manages responsibility across its diverse network of operations
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2012 ... A race odyssey
Opportunities for corporate involvement in the London Olympics are huge. CSR managers should act now, or risk losing out, argues Jerry Marston on a trip to 2000's host city Sydney.
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