Corporate Citizenship Briefing 94: Online networking

Among the highlights in CCB 94:

Guest editor, Andrew Wilson, emphasises that business should embrace the rise in popularity of online networking – be it through blogs, wikis or networking sites – and take part in the open dialogue that is flowing from this phenomenon; Celia Moore talks about how IBM is using internet communication tools to engage its employees all over the world – not only to inform them but also to tap into their thinking and ideas; and Vodafone’s Charlotte Grezo explains how the company has set up a wiki where stakeholders can share ideas on how mobile communication can be used for social benefit.

Briefing also takes a look at the United Nations Global Compact Leaders Summit that took place in Geneva in early July and considers whether the decisions made will have any true future value. Jen Peckman of The Corporate Citizenship Company’s New York office writes about the role of the social entrepreneur in the US’s changing social and political landscape. Briefing also profile’s Kingfisher – the home improvement retail group and owner of B&Q – and its belief that the future of business can only be sustainable through partnerships and collaboration.