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Consumers
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Comment: consumers
Studies of CRM suffer from the Mandy Rice Davis put-down "Well they would say that, wouldn't they?" - a human tendency to overstate one's virtues.
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Comment: consumers
Cause-related marketing is powering ahead, but without really challenging consumers to cut back on unsustainable purchasing.
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Consumers: less is more
Cause-related marketing is powering ahead, but without really challenging consumers to cut back on unsustainable purchasing.
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Supermarkets: is the
industry delivering the goods?
As the government prepares its verdict on the Safeway's takeover, Briefing considers the wider role that the supermarket industry plays in UK society. The sector’s main players makes much of their commitment to corporate social responsibility, but does this make much of a difference?
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Guest editorial:
Tomorrow’s companies of choice
In today’s crowded marketplace, consumers are increasingly looking for companies that will help - not hinder - their ability to make choices. The door for good corporate citizenship has never been more open, Michael Willmott and William Nelson argue.
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Health: fat profits from
fat consumers?
In a world of widening waistbands, it is tempting to point the finger of blame at the food industry. But could food producers actually be helping to turn around the growing problem of obesity?
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Comment: health: fat
profits from fat consumers?
In a world of widening waistbands, it is tempting to point the finger of blame at the food industry. But could food producers actually be helping to turn around the growing problem of obesity?
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