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Shell: from finite fossil fuels to sustainable development
Fuel price protests in Europe, worries about strategic oil reserves in the US, OPEC flexing its muscles ? the oil industry is firmly in the news. Here we look behind the headlines to see how Shell is re-engineering itself for the twenty first century.
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GSK: prescribing a
partnership approach
The merger of pharmaceutical giants Glaxo Wellcome and SmithKline Beecham in 2001 created a truly global company. Briefing examines how GSK has developed a CCI programme that reflects the new company?s global responsibilities.
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Vodafone: how are they?
Briefing takes a look at Vodafone's approach to social investment and asks how the mobile giant developed a workable policy from a blank sheet of paper.
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UBS Warburg: hitting on a
winning investment
In an industry famed for playing hard ball, the 'soft' business of community involvement at UBS Warburg proves a hard hitter at a time of convergence, consolidation and competition.
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Kimberly-Clark: meeting
expectations, achieving more
Strongly focused on consumers, Kimberly-Clark is also tackling concerns about the environment, meeting employee expectations and addressing the needs of local communities. How does it manage multiple expectations among diverse audiences? Community Affairs Briefing went to find out...
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Marks and Spencer: a
brand built on trust
It?s been a tough couple of years for one of Britain?s largest retailers, but after restructuring and management changes, Marks & Spencer is showing the first signs of recovery. Now the CSR programme is being re-developed, building on the core Marks & Spencer value of trust.
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Profile: EMI: creative
programmes for creative people
EMI’s music interests are hugely diverse, with stakeholder groups to match. How is it carving out a community programme that responds to different interests and helps bring through the talent of tomorrow?
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Cable & Wireless:
pioneering spirit, high-tech approach
The founder of Cable & Wireless was behind the first sub-Atlantic telecommunications cable in 1870. Later, his company became one of the first to make pre-tax profits over £1 billion. It is now one of the world’s leading internet operating companies. Is its CSR this ground-breaking?
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IBM: big blue goes global
and measures the impact
When Lou Gerstner took the helm of IBM in 1993 with a mission to rescue the corporation through radical restructuring, community relations were not exempt. Now the business is booming again and the community relations programme has been reinvented.
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Linklaters: issues facing
a professional services firm
A City law firm doesn’t have a high street name to protect: its reputation with clients rests on its ability to attract - and more importantly - retain the best and brightest employees. Yet staff turnover in the big city firms is high. Can community investment even begin to tackle this?
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Boots: the holistic
approach
In 1871 Jesse Boot gained a partnership in the small family business in Nottingham. Now, over 130 years on, we review Boots community strategy, and find strong echoes of the company’s past.
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