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Consumers
Act quickly and keep consumers on your side
Jen Peckman, of The Corporate Citizenship Company, explains how seemingly less controversial companies are now facing potential risks to their reputations.
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Consumer News Round-Up
(Issue 96)
This edition's consumer news stories show that consumer behaviour is changing and, even though it is slow, it is changing for the better.
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Marketing News Round-Up
(Issue 95)
This edition's marketing round-up is proof that retailers in particular should be vigilant if they plan to advertise to children. However, it also shows that there is an opportunity to invest in research about the sector.
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Health News Round-Up
(Issue 95)
One of the main reports published in August with regard to the pharmaceutical industry is the Covalence Pharmaceutical Industry Report 2007.
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Consumer News Round-Up
(Issue 94)
Consumers must be aware of the business take on reputation, packaging and advertising.
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Consumer news round-up
(Issue 93)
Marketing and advertising in particular have been targeted by industry watchdogs to help protect the consumer.
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Puncturing the corporate
bubble
Consumers and regulators are driving the sea change in the food and drink sector. Companies’ claims to have discovered the benefits of healthy eating out of the goodness of their own hearts is, well, so much hogwash.
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Labelling news round-up
(Issue 92)
A report finds British food industry food labelling schemes to be flawed, companies introduce a new carbon labelling system and Coca-Cola expands its labelling system to include caffeine content.
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Marketing news round-up
(Issue 92)
A study finds consumers are opting for products that suit their ethical values, Product (RED) is put under scrutiny for its marketing strategy and Morrisons launches its Eating Smarter campaign.
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Consumer News Round-Up
(Issue 91)
The importance of trust, ethical caffeine boosts and Victoria's Secret going green shows that consumers are changing the way they buy as well as the way they think.
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BITC sets the standard
for principled money-making
Mallen Baker of Business in the Community talks us through BITC's new Marketplace Principles framework, explaining how they help businesses get back onto the front foot in some of the ongoing CSR debates.
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