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CSR management
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News round-up (Nov/Dec)
Among the international news late 2005, the world's biggest retailer undergoes something of a CSR revolution.
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CSR - a UK contribution
to international action
The UK government is firmly committed to CSR, supporting initiatives that are now being used by businesses to tackle their social and environmental impacts across the globe.
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Into Africa
There are many compelling reasons for doing business in Africa, but there are many factors for companies to consider if they, and Africa citizens, are to derive maximum benefit.
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Strange Bedfellows
Analysing the media's handling of the latest CSR critic, and that well-worn question about where corporate responsibility stops, and government responsibility starts, Roger Cowe finds some curious points of agreement.
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Health is everybody's
business
"Companies must commit to the fight against HIV/AIDS, TB and malaria," reads a recent World Economic Forum report. In our first guest editorial, Robert Davies asks why businesses must see health as an integral CSR issue. In rich and poor countries affordable access to health and medicines has emerged as a high profile challenge placing unfamiliar demands on businesses
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Roger Cowe: making sense
of sustainable development
Every niche field permits itself its own jargon, but if anyone else is going to listen, then intelligent ways of communicating are a must. Two short films show how breaking down sustainable development into manageable components will help the overall message hit home.
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Europe: CSR campaign
update
CSR has risen up the European agenda over the last two or three years. Jan Noterdaeme outlines progress so far with CSR Europe's latest pan-European campaign, which he hopes will frame the agenda over the next two or three years.
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CSR: more than a storm in
a teacup
David Varney, chairman of Business in the Community and mm02, warns that passive membership will no longer be acceptable.
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US: CSR through
innovation
In 2005 some of the biggest US corporations publicly committed to changing their businesses in line with environmental and social concerns. What's driving this new zeal for responsibility? Innovation, and it's what business does best.
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S.E.E. the power of
business
Major US companies are backing a new initiative asking if business has the power to make a difference. Critics pan the 'flexible' approach to metrics, but the focus on measuring real social impacts is a positive development.
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Rob Cameron: what‘s in a
name?
For all the talk about CSR, the concept is still failing to capture the imaginations of branding and communications professionals. What's needed is more talk about relationships, and less about acronyms, argues the communications expert, Rob Cameron.
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