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Consumers
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Comment: Spotlight on the banks - again
Community Affairs Briefing has long argued that some social issues are so profound they demand an industry response.
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Millennium blues: a
corporate hangover in prospect
Millenium hype is going into overdrive. While some companies have resisted all the blandishments to get involved, others have committed very significant budgets. Who is doing what and will they benefit? Peter Truesdale investigates.
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Caring and winning - the
future of successful cause-related marketing
David Grayson warns that cause-related marketing must evolve into a coherent part of wider corporate community involvement, or companies will face growing criticism from sceptics in the media.
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What Europeans think
about CCI
Is corporate community involvement just a British preoccupation? Not according to the first ever study of public attitudes in France, Germany, Italy and the UK, conducted by Fleishman-Hillard, which reveals remarkably similar attitudes.
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Taking less on trust: big
business blues
This year MORI celebrates its thirtieth birthday. To mark the event, the polling organisation has dug out data from its records on changing public attitudes to big business.
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Comment: From Selling
products to Changing Society
Cause-related marketing remains controversial, despite its rapid growth, with some warning that charities are selling themselves short.
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From selling products to
changing society
The inventiveness of marketing campaigns linked to a cause continues to astound. Evidence from overseas shows they can be equally effective in different cultures. But the power of marketing to alter social behaviour for the better has barely been tapped.
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Does corporate social
responsibility matter to the City?
Charlotte Hines and Stewart Lewis of MORI examine the latest evidence of City attitudes to community involvement.
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Principles and good
practice for cause related marketing
Business in the Community's Cause Related Marketing Campaign has been running since 1995. This summer it produced the first ever Cause Related Marketing Guidelines which aim to provide guidance towards excellence. Here the campaign director, Sue Adkins, sets out how marketing partnerships can yield mutual benefits.
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Comment: Caring for
Consumers together
In the last issue of Community Affairs Briefing, we reported on calls from not-for-profit pressure groups for greater regulation of the financial service industry.
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Caring for consumers
together
Renewed criticism of the way some banks and insurance companies treat vulnerable consumers has put the spotlight on the whole industry. Leading companies must act together if they want effective action to tackle social problems - and change public perceptions.
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